How We Decide Book by Jonah Lehrer

The book uses examples from various fields, like poker and airline piloting, to show how understanding the brain's processes can help individuals and companies make better choices, addressing the challenge of making decisions with too many options.

 Emotion and reason: 

• Lehrer explains that our brains use both emotional and rational systems to make choices, and that relying solely on logic can be detrimental. 

  Neuroscience: 

  The book draws on new research in neuroscience to provide biological explanations for how we decide.