The Story
Moving Your Brand Up the Food Chain™ is for the local, small, and/or regional food entrepreneur knows that the time is now to accelerate growth.
The indicators are there. Product sales are growing steadily. Customers are asking for more from your company. Your business has started to bump up against the big chains more often. It's not unusual for a smaller, local or a regional player to be viewed as a commodity or a "value" brand. Are you happy with that designation?
This book is for food companies with higher entrepreneurial aspirations. They want to mean something more to their customers. They are focused on customer service. They strive to partner with the gatekeepers in the food industry and provide good products at a fair price.
Description
Moving Your Brand Up the Food Chain™ is for the local, small, and/or regional food entrepreneur knows that the time is now to accelerate growth.
The indicators are there. Product sales are growing steadily. Customers are asking for more from your company. Your business has started to bump up against the big chains more often. It's not unusual for a smaller, local or a regional player to be viewed as a commodity or a "value" brand. Are you happy with that designation?
This book is for food companies with higher entrepreneurial aspirations. They want to mean something more to their customers. They are focused on customer service. They strive to partner with the gatekeepers in the food industry and provide good products at a fair price.
