Digital Marketing Analytics Making Sense of Consumer Data in a Digital World by Chuck Hemann and Ken Burbary

In today’s digital economy, marketing success depends on data-driven decision-making. This comprehensive guide explains how to collect, integrate, measure, and interpret consumer data across digital channels. Covering web analytics, social media metrics, ROI measurement, attribution models, and performance tracking, the book helps marketers transform raw numbers into actionable insights. With real-world case studies and practical frameworks, it equips professionals to optimize campaigns, improve customer engagement, and demonstrate measurable business impact. Ideal for marketing managers, analysts, and business leaders navigating the digital landscape