The Story
A fascinating exploration of what big data reveals about human behavior. Drawing on Google searches and large datasets, the author uncovers surprising truths about relationships, politics, racism, and personal desires. The book demonstrates how online data exposes what people may never admit in surveys or interviews. Blending humor, psychology, and data science, it offers powerful insights into how data can reveal the hidden patterns of society. A must-read for anyone curious about how big data reshapes our understanding of human behavior.
Description
A fascinating exploration of what big data reveals about human behavior. Drawing on Google searches and large datasets, the author uncovers surprising truths about relationships, politics, racism, and personal desires. The book demonstrates how online data exposes what people may never admit in surveys or interviews. Blending humor, psychology, and data science, it offers powerful insights into how data can reveal the hidden patterns of society. A must-read for anyone curious about how big data reshapes our understanding of human behavior.
