Digital Marketing Analytics Making Sense of Consumer Data in a Digital World by Chuck Hemann and Ken Burbary
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Predictive Analytics, Data Mining and Big Data
Data Analysis for Business, Economics, and Policy By Gábor Békés & Gábor Kézdi
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How Data Happened By Chris Wiggins & Matthew L. Jones
Competing on Analytics By Thomas H. Davenport & Jeanne G. Harris
Data Science Essentials For Dummies By Lillian Pierson
Winning with Data Science By Akshay Swaminathan
The Machine Learning and Data Science Bible By Rick C. Worley
Storytelling with Data By Cole Nussbaumer Knaflic
Everybody Lies By Seth Stephens-Davidowitz
Data Visualization in R and Python By Marco Cremonini
The Little Book of Data By Justin Evans
