Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights (Addison-Wesley Data & Analytics Series)

This book focuses on applying data science techniques to generate actionable consumer insights. It explores customer behavior analytics, A/B testing, product performance measurement, segmentation, and predictive modeling. Readers will understand how analytics supports product development, feature optimization, and customer retention strategies. Through practical examples and applied frameworks, the authors demonstrate how data can transform product strategy into measurable growth. A valuable resource for product managers, analysts, and startup founders.